Attitudinal Loyalty Manifestation in Banking: Cross-Buying Behavior and Customer Advocacy

By Muhamad Bhayuta Yudhi Putera, Melia Famiola

Rating

1116
Battle Count: 84

Relevance

3/10
While focused on banking customer behavior, the insights on loyalty and cross-buying have limited direct application to quantitative trading

Implementation Complexity

6/10
Requires understanding of SEM-PLS and customer behavior modeling, but methodology is well-established

Reproducibility

3/5
Study provides detailed methodology, but limited information on data collection and preprocessing

About this paper

Methodology: Structural Equation Modeling. Problem types: Regression, Causal Inference.

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